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How to Drive Successful Results with Automated Emails

Be timely. Be personal. Be relevant. This is the guiding mantra of email marketing, the words to live by that makes the difference between a missed opportunity and a revenue-generating machine. Despite the rise of social media, email remains one of the most effective channels to connect with your audience, however, building relationships with customers can take a significant amount of research, planning, and time. That’s where automation comes in. Pre-generated emails set to deploy based on customer…
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How to Generate Revenue from Your Email List

In today’s world of technically-savvy consumers, you have the opportunity to connect with them even after they walk out the door. It’s not just about traditional marketing methods anymore – you can and should be working to reach your customers online, wherever they are. One of the best ways to do this is through email – collecting email addresses from your customers and then sending them various marketing materials to entice them to come back.…
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Collecting Customer Birthdays: Why It’s Important and How It Can Help Generate Revenue

At Dinero Detective, our main goal is helping our clients grow their businesses – in whatever way they see fit. Many of our clients want help generating more revenue. There are a lot of different ways to go about doing this. But one of the very first thing we ask is: are you doing something special for your customers’ birthdays? I know, I know. How does celebrating a customer’s birthday generate revenue? It’s true that…
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How To Turn Website Visitors Into Paying Customers

They say that you can’t judge a book by its cover, but you can certainly judge a business by its website. Broken links, out of date information and overly-aggressive advertising not only look bad, but also leave a distasteful first impressions — and first impressions can either bring in sales or influence customers to spend their money elsewhere. That’s why the first thing to do in order to turn website visitors into paying customers is…
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